Over 15 years experience with studios, entertainment companies, film festival, consumer products, corporations, non-profits, start-ups, millionaires, entrepreneurs and executives starting their freelance operations.
We stand as strong PR agency because of OUR impact.
We unleash YOUR creativity.
We truly empower people.
We walk YOU through the process with transparency and giving you ALL our secrets.
Finally, we balance brand management with effective initiatives, appropriate short term tactics and long term strategic campaigns with visionary eyes.
Services include:
* Originate tailored branding and public relations campaigns;
* Design identity, rebranding and anniversary campaigns,
* Oversee advertising campaigns including strategy, messaging, copywriting, design and deployment;
* Design custom creative and see thru to implementation;
* Produce events, product launches, premiers and conference presence;
* We coordinate sponsorship and celebrity talent programs;
* Manage media relations for events;
* Initiate corporate product placement/sampling;
* Manage constituency relations;
* Consult and coach leadership on strategies;
* Manage and moderate social media campaigns;
and so much more.
PUBLICITY, PR & EVENT PRODUCTION
CLIENT CASE SUMMARIES
International Family Film Festival
Marketing & PR Director
February 2012 – Present (1 year 1 month)
Burbank, California
Official publicist for the International Family Film Festival. Manage public relations for the film festival including traditional PR, media relations, and outreach. Service press releases. Manage media and garner coverage for award recipients The Hub Founder Margaret Loesch and Kung Fu Panda 2 Director Jennifer Yu Nelson as well as presenter DreamWorks founder Jeffrey Katzenberg. Provide creative input for press kits and marketing collateral. Leverage existing events leading up to festival. Capitalize on festival moments for best PR. Solicitation of sponsors to assist with underwriting of festival. Collaborate with community partners and establish better promotions.
Zula International
Publicist & Social Media Director
March 2012 – July 2012 (5 months)
Burbank, California
Develop strategic plan & advise on direction. Develop & distribute press releases for upcoming launches. Develop online press room. Profile development including Facebook and Twitter. Expand presence in education-based blogs & thought leadership. Publish teacher/consumer reviews. Use social media outlets for sales. Leverage and piggyback hit television show, traveling museum exhibit, app development and school curriculum to increase sales and garner greater coverage
INTERNATIONAL STUDENT FILM FESTIVAL
Marketing/PR Director, Graphic Designer
June 2005 – November 2005
North Hollywood, California
Originated and launched PR and advertising campaigns for 3rd Annual Int’l festival. Created and directed first annual awards ceremony and managed talent relations with Lainie Kazan (My Big Fat Greek Wedding). Coordinated over 125 smaller title specific campaigns. Successful coverage included Variety, Hollywood Reporter.
FIRST AMERICANS IN THE ARTS/NEW LINE
Publicist
July 2005 – May 2006
Beverly Hills, California
Secured local field promotion screening of New Line Cinema’s The New World as a fundraiser ”premiere” for Native American entertainment industry advocacy group. Managed PR for 14th Annual FAITA Awards Ceremony at the Beverly Hills Hotel.
SCREEN ACTORS GUILD FOUNDATION
Publicist
January 2005 – November 2005
Beverly Hills, California
Developed strategic relationships with film studios to link benefit premiers; successfully obtained rights to and planned Focus Features’ BROKEDOWN MOUNTAIN premiere. Launched $5 million campaign for Foundation conservatory/Actors Center, including Launch Party and SAG Foundation’s ‘Cocktails on Sunset’ Fundraiser. Established extensive PR campaign and managed talent/studio relations for over twenty events. Launched talent outreach programs soliciting high profile SAG members for development and programming. Authored/distributed media alerts & press releases. Developed strategic partnerships and promotions with major children’s book publishers for the SAG Foundation’s BookPALS & Storyline Online nationwide literacy programs. Produced successful print & TV coverage. Managed PR for numerous SAGF “Conversations” events including:
• Universal’s SAG Foundation Event for Cinderalla Man
• ABC’s SAG Foundation Event – “The Men of Desperate Housewives”
J. PAUL GETTY CENTER
Event Producer/PR Manager
June 2004 – October 2004
Los Angeles, California
Produced Getty’s first community outreach event program, Getty To You. Developed Getty’s Fall 2004 premiere of “Coming of Age in Ancient Greece: Images of Childhood from the Classical Past” – Getty’s first family friendly exhibit. Developed feature games, art activities, storybook readings, mini-Olympics/Kids pentathlon and toga party. Oversaw advertising partnerships with LA Parent, LA Family, and LA Magazine. Directed successful PR campaign with coverage including NPR, KCET, LA Times, NY Times, Daily News, Hollywood Reporter and Variety.
SHARP MARKETING / SALUD CON SABOR
Director, Sales and Marketing
January 2004 – May 2005
Los Angeles, California
Developed and launched Salud con Sabor (“health with style, flavor and taste”), a hip, Latino-targeted healthy lifestyle-focused event destination, at Fiesta Broadway 2005 in Downtown Los Angeles benefiting the National Alliance of Hispanic Health.
STORYOPOLIS
Director of Marketing & PR
February 2004 – Present
Beverly Hills, California
Directed marketing campaigns, book launches and publicity events for boutique children’s bookstore and art gallery. Produced and publicized four studio pre-theatrical release parties (DreamWorks’ SHREK2 and SHARKTALE, Columbia Pictures’ BABY GENIUSES 2, New Line’s LORD OF THE RINGS: RETURN OF THE KING). Produced numerous record label CD launch parties. Produced over 40 campaigns with major publishers including HarperCollins, Scholastic, Abrams, Penguin, Chronicle, Harcourt, Workman, Random House and Simon and Schuster. Managed talent for book signings for high profile celebrities including Jamie Lee Curtis, Jon Voight, Brendan Fraser, Kelly Asbury, Gary Baseman and Coach John Wooden.
* Managed launch party for Jamie Lee Curtis “It’s Hard To Be Five”
* Launched monthly Artist Studio series featuring top 100 children’s book illustrators.
* Managed several studio pre-theatrical release parties including DreamWorks’ SHREK, SHREK2 and SHARKTALE and Columbia Pictures’ BABY GENIUSES 2.
* Managed record label CD launch parties including Disney Records’ ‘A World of Happiness’, Rhythm Child, Shushybye and others.
* Launched J. Paul Getty Center’s first community outreach off-site event in conjunction with first kid-friendly exhibit “Coming To Age.”
PIMS LOS ANGELES
Marketing/PR Manager
May 2003 – February 2004
Los Angeles, California
Managed West Coast marketing and new business acquisitions for press distribution, print production, media database management and fulfillment house. Coordinated PR campaigns for clients throughout the entertainment, consumer electronics, consumer products, hospitality, automotive and travel industries.
UNIVERSAL STUDIOS, TELEVISION
Marketing Coordinator
September 1998 – August 2000
Universal City, CA
Managed over 48 feature film titles entering their pay-per-view / video on demand window. Developed title-driven marketing campaigns including third party sponsorships, retail tie-ins, awareness campaigns and library product packaged programs targeting cable & satellite industry. Developed sweepstakes, added-value and awareness campaigns. Developed B2B cable industry affiliate marketing campaigns (incentive and loyalty). Marketing contributed to 160% increase in revenues; from $21.5M in 1998 to $34.5M in 1999. Planned, analyzed and managed marketing department yearly budget of $5 million and managed all accounting. Managed planning/executing media buys. Facilitated strategic planning process. Supervised all trade shows and conferences. Directed website creative production. Managed library product sales. Preparation of press/marketing materials.